General Guidance on Direct Marketing

 

» Introduction

» Direct Marketing

» Prospect List

» Sales Lead

» List Broker

» Database Marketing

 

 

OCRA London provides mailing lists, direct mailing, telemarketing and business lists that will aid your company in achieving your direct marketing, direct mail, marketing list and database marketing objectives. The comprehensive direct marketing information within OCRA London's marketing database means that we have one of the most comprehensive and detailed business list and marketing list databases available in the list broker market today.

 

OCRA London can provide your business with fresh sales leads from our business marketing database and supply you on a list rental basis, the business list or telemarketing list that matches your marketing list criteria for the ideal target market for your products or services. As business mailing lists and telemarketing lists are OCRA London's speciality, your company will be supplied with the validated contacts of companies within the UK that meet your Direct marketing needs.

 

Database marketing, sales lead and business list generation, direct marketing and direct mail with OCRA London has never been easier. OCRA London has an online site that offers easy selection of complex and detailed fields that will enable precision target marketing at cost effective prices, producing a highly accurate business list, mailing list or telemarketing list.

 

Sales leads from OCRA London will be senior contacts within the company and therefore will allow for direct contact and direct response to be obtained from a senior decision maker. Database marketing, direct mailing, telemarketing, business list generation and other list broker services have never been simpler and working with OCRA London will provide your business with cost effective direct marketing solutions.

 

Why Database Marketing?

OCRA London has built its business to business (b2b) database solutions to enable companies to carry out effective database marketing and other list broker services in order to obtain sales leads. The site itself is simple to use but provides complex data sets to suit all database marketing requirements.

OCRA London can build a marketing database, mailing list and business list to suit your exact marketing requirements, ensuring that we provide you with the freshest prospects with up to date and verified potential sales leads for your database marketing needs. Database marketing with OCRA London will ensure that you are provided with in-depth information to aid your prospecting and analysis process.

Why Direct Marketing?

Direct marketing enables companies to reach new customers and make sales lead contacts in a way that other forms of marketing fail. In particular within direct marketing, database marketing will enable the strategic implementation of identifying your target audience, reaching your target market through direct marketing campaigns and analysing the sales lead results of each direct marketing campaign.

Direct marketing is carried out via direct mail using a mailing list or business list, telemarketing, database marketing, door to door, sales promotion, field marketing, inserts, direct response TV, press and radio, e-commerce and interactive media.

Direct marketing is a cost effective, measurable way to market products and services to your target market with direct response as the main objective to create potential sales leads. A good direct marketing campaign can produce increased sales, increased customer loyalty and positively increase the profile of a company.

Mailing Lists, List Rental and Telemarketing Lists

Mailing lists are a list of names and addresses of existing customers and prospects that are to be targeted for a direct mail campaign. These mailing lists names and addresses, normally obtained from a list broker, should match the identified target market of the company carrying out the direct marketing or direct mail campaign.

In order to be sure that the names and addresses within your mailing lists match your target market, OCRA London has built its business to business direct marketing database using a comprehensive range of variables that identify the best prospects for a direct marketing campaign and in particular a direct mail campaign using mailing lists.

Telemarketing lists are exactly the same as a mailing lists but are built using names, addresses and telephone numbers. Telemarketing lists are ideal for a direct marketing campaign that combines direct mailing and telemarketing to communicate products and services to existing and prospective customers. Telemarketing can aid your direct marketing activities in achieving direct response immediately as contact will have been made directly with the company. This form of marketing makes measuring the success of the campaign more accurate.

Business list rental is the license term or agreement used by list brokers for the usage of mailing lists or telemarketing list purchased from a marketing database supplier or list broker. Mailing lists are owned by the database supplier or list broker and are usually only ever provided to a marketer for a license period. OCRA London is the supplier and list broker of the business database and has compiled this marketing database to allow direct marketing executives to access comprehensive mailing lists and telemarketing lists with the freshest, validated contacts available.